Hora Arts Centre has installed a Xeikon 3500 digital label press at its Western India plant in Ranjangaon near Pune. The investment was made to ensure that labels reach customers’ just-in-time production lines in the region.

Hora Arts is a short-run packaging and label supplier to global manufacturers of white goods and electronics, who have customers such as Panasonic, LG, Samsung, and a large number of original equipment manufacturers. With the installation, the company will meet tight deadlines and offer a 24/7 service. Choosing the Xeikon 3500 also gives Hora Arts creative opportunities to explore new markets.

“Because of its technical capabilities and its 20″ width, the Xeikon 3500 digital label press is exactly what we need. It will help our assembly lines run 24/7 without a hitch and cater to each client’s specific type of label. We have done our homework, and while we are not keen to say too much before we have worked with the machine in production for a reasonable length of time, we are confident about its reliability,” says Sanjay Hora.

Ramneek and Shivam Hora, who recently joined the family business, are equally enthusiastic. “The Xeikon 3500’s capability of printing with invisible inks for brand protection and anti-counterfeiting requirements are important features for our customers,” explains Ramneek Hora. “For us, the new press also opens up an opportunity for learning, discovering and being creative. We can see innovations and new products for our existing customers and the possibility of diversification into new areas as well – for instance wallpapers. As the press is capable of printing with food safety compliant inks, it can be used for short runs, personalized paper cups and other new products too.”

The key to the company’s continued success and growth is the trust of its customers, who rely on Hora Arts to deliver specialized pressure sensitive labels several times a day. To deliver short runs of high-value labels on time and with numerous variants, Hora Arts optimized its processes with many value-added and security features. These allow the production of labels with variable print features, such as bar codes and security marks, that uniquely identify each product and collateral throughout the manufacturing process, the supply chain and on to the consumer.

At both the Noida and Ranjangaon plants, Hora Arts uses offset, flexo, screen and digital presses to deliver high volumes of labels several times each day and night to its customers. Maximizing its digital capabilities in the region, the first digital press installed at Ranjangaon has been the Xeikon 3500 label press, capable of printing at 1200 dpi with variable dot density on pressure sensitive film and paper label stock up to 250gsm at 19.2 m/m.